Thursday, October 30, 2008
Diwali in 2k8
I might sound very negetive, but, it wouldn’t be exaggerating to say that this was probably gloomiest Diwali ever. Indian financial market crashing down and recession looming over the global economics has created negative vibes all across.
With the ease and flexibility to invest (direct/ indirect) in the equity market, small investors (as small as 500/ month), took the plunge and today are in jitters – don’t even know what to do … having prices soaring high and negligible savings, global uncertainty adding to woes, expenses had to cut this Diwali.
This Diwali, when I was home, I really missed the old days … there was no good lighting (on the streets and on houses), there was lack of enthusiasm on faces, everyone I saw was shopping for necessity (or for sake of ritual), the speakers were shouting only ads, crackers were probably the worst affected … it was until dusk of Diwali day when I really heard some noise of bursting crackers across the city. City news was filled with reports of synthetic khoya (solid milk base for sweets) – reducing the crowd at sweet shops too …
One could see the fear of uncertainty on everyone’s face …
With the ease and flexibility to invest (direct/ indirect) in the equity market, small investors (as small as 500/ month), took the plunge and today are in jitters – don’t even know what to do … having prices soaring high and negligible savings, global uncertainty adding to woes, expenses had to cut this Diwali.
This Diwali, when I was home, I really missed the old days … there was no good lighting (on the streets and on houses), there was lack of enthusiasm on faces, everyone I saw was shopping for necessity (or for sake of ritual), the speakers were shouting only ads, crackers were probably the worst affected … it was until dusk of Diwali day when I really heard some noise of bursting crackers across the city. City news was filled with reports of synthetic khoya (solid milk base for sweets) – reducing the crowd at sweet shops too …
One could see the fear of uncertainty on everyone’s face …
Wednesday, October 15, 2008
Big Ads ...
When TataSky launched its latest Ad featuring Amir Khan – I somehow didn’t liked it at all … not that Amir Khan had anything to do with but the Amir playing the dual role was repetitive (remember Coke!) …
And then came Ads of BigTV (Reliance) and Airtel TV (Welcome Home) … and I true think they are outrageously BAD! BigTV Ad is really scary – very destructive... I am still trying to understand what they really wanted to convey! …
and Airtel TV ad is really too much to digest! … I am still wondering how much Airtel shell out for the countless number of stars in a single ad (I am sure it must have broken the world record for number of celebrities in single ad campaign) … poor Rahul!
After seeing the latter two – TataSky ad is much better – talks about the product at least!
And then came Ads of BigTV (Reliance) and Airtel TV (Welcome Home) … and I true think they are outrageously BAD! BigTV Ad is really scary – very destructive... I am still trying to understand what they really wanted to convey! …
and Airtel TV ad is really too much to digest! … I am still wondering how much Airtel shell out for the countless number of stars in a single ad (I am sure it must have broken the world record for number of celebrities in single ad campaign) … poor Rahul!
After seeing the latter two – TataSky ad is much better – talks about the product at least!
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